Strategic + creative

Websites + Words for Changemakers

When I'm not communing over coffee with a fellow creator, you’ll find me designing content that inspires transformation.

You’ll catch me getting to know my clients, their perspective and their audience, so I can design a seamless and compelling journey that ignites brand awareness and cultivates lifelong customers and supporters.

And when I’m not working, I’m probably making a huge mess in my art studio. Come on over and grab a brush.

Latest Project

Leading online workshop, “Content that CONNECTS: Leveraging the power of personas and AI” for business members of Reuse Minnesota

STrengths

Equipped with a deep understanding of nonprofit, social enterprise, public sector and personal development audience needs and challenges
Ideator, strategic thinker and human-centered designer
Impact and solutions-focused, natural-born researcher
Trained coach, active listener and changemaker
Resourceful, collaborative and process-driven
Seasoned business, financial and leadership strategist and wing-woman
Dynamic communication and presentation skills

Tools + Training

Squarespace, WordPress, Circle, RegFox, Shopify, Flodesk, Mailchimp, Adobe Creative Suite, Canva, Figma, ClickUp
UX Design (Google)
CSS
Strategic Marketing
Organizational Development (National University)
Coaching (Coach U, SUNY, ICF)
BA Psychology (National University)

One-Pager

Full Resume

"I'm deft at branding and writing copy for our clients, but when I got tangled in my own words for a new event we were offering, I came to Cynthia. In a day, she asked good questions, absorbed my many ideas and drafts, and returned to me an elegant wireframe and fresh copy. With that, I had the clarity to crystallize and refine our messaging and move forward. If you seek a clear-minded, multi-talented brand wing-woman, I recommend Cynthia Berg."

Jeffrey Davis, author and founder at Tracking Wonder Consultancy
“There is so much psychology embedded in advertising or social media, and Cynthia seems to understand that and how to use it in building a website and other outreach platforms. Booking time with Cynthia is time and money well spent. She can easily communicate ideas that can immediately be implemented, and just make sense.”

Michelle Horan | Co-founder of Good To Go Cups
"Cynthia was wildly helpful in understanding how to communicate with our audience! As a non profit in a niche space sometimes it is hard to see the big picture of where your marketing materials and brand fit into your work. Websites are important and having someone provide an outside perspective is very helpful! While lots of people could do that Cynthia provides really great insight and has a very unique skillset to help people and organizations trying to make change."

Ashlyn Branscum | Development & Communications Manager a The Sobering Center
Cynthia had a deep understanding of our website's function, our users, and how to enhance it further. Her expert eye and ability to communicate these tips in a simple and concise manner are so helpful to someone without a design background. I appreciated receiving a summary of our discussion and action steps we could take. Cynthia has so much knowledge! She has a calm and composed delivery style and fosters rapid rapport and trust. She's an invaluable resource for any entrepreneur, business, or organization looking to shift to the next level.

Carolyn Wieland | Communications Assistant
"Cynthia's incredible superpower is one of asking the perfect question, but then unlike most people, she listens deeply to the answer. This allows her to truly see and hear her clients, making possible the absolute magic she creates just by reflecting back who they are in her work. Cynthia designed a website for me that was dynamic, clean, simple, but powerful and something I could have never done on my own."

Laura Elmore LeBlanc | LMSW-AP. Executive Leader, Consultant, Coach + Changemaker
"I am totally impressed with our work so far. You have been so helpful and supportive of our individual issues. I learned many things about websites of which I was unaware. I was impressed with the supportive, accommodating and patient manner in which different aspects were explained. Coming from a place just above the bottom of the knowledge base, I felt like I attained a great amount of insight into what changes we could make and why."

Sandra Burwell | Coordinator of Loose Parts Laboratory at Reggio-Inspired Network of Minnesota
“A question she posed sits on a sticky note in my office “How do I want to be spending my time” guides and directs me. Coupled with her very intentional approach to asking deep questions that encourage rich conversation about brand and marketing, Cynthia brings something more to the table than any other brand or marketing consultant that I’ve ever met.”

Steve Harper | Chief Rippler, Serial Entrepreneur, Author, Coach and Keynote Speaker
"It's hard to believe all we accomplished in a relatively short time! The guidance I received was huge in terms of impact and value. It's not often I get advice that is so right on. Cynthia is top notch. She is super knowledgeable and able to distill her expertise into practical and impactful takeaways. She helped me focus on the key opportunities and make real change. On top of that, she is an absolute pleasure to work with.”

Jennifer Victor-Larsen | Founder & Executive Director
“She truly understands the real person, their challenges and aspirations, and has the ability to meet people where they are and guide them on their journey.”

Tracy Simpson | Executive & Career Coach