Project Overview

Verde is a conceptual career coaching firm, specializing in supporting career transitions to roles within the sustainability sector. The organization needed a homepage redesign using the ENVISION template by WIREFRAME, reflecting its mission and values, attracting visitors, and inspiring candidates to start their transition to a green career.

Objectives

Create a captivating user journey for prospective customers.

Use colors and imagery that reflect the Earth-centered focus of Verde’s services.

Adapt the ENVISION template to create a unique and custom homepage design for the Verde brand.

Process

Set global settings for the color palette, typography and button styles

Adopt unique alignment for logo and navigation header

Source and replace brand imagery

Create copy that speaks to the challenges and desires of the Verde user persona

Test for accessibility, page performance and responsive design on tablet and mobile

Key Insights

User-Centric Design: The homepage redesign focused on creating a captivating user journey for prospective customers, ensuring that the content and visuals resonated with their needs and aspirations for a career transition into the sustainability sector.

Brand Alignment: By carefully selecting colors, imagery, and typography that reflect Verde's Earth-centered mission and values, the redesign effectively communicates the brand's identity and purpose, fostering trust and credibility with visitors.

Template Customization: Adapting the ENVISION template allowed for a unique and tailored homepage design that seamlessly integrated Verde's branding elements, creating a cohesive and memorable online presence.

Compelling Copywriting: The creation of compelling copy that speaks directly to the challenges and desires of Verde's target audience demonstrates a deep understanding of the user persona, enhancing the website's ability to connect with and inspire potential candidates.

Technical Considerations: Thorough testing for accessibility, page performance, and responsive design across various devices ensures an optimal user experience, regardless of the visitor's device or abilities, promoting inclusivity and usability.

Results

The conceptual homepage redesign for Verde, a career coaching firm specializing in sustainability transitions, exemplifies a thoughtful and strategic approach to web design. By prioritizing user-centric design principles, aligning with the brand's values, and leveraging a customizable template, the redesign creates a compelling online presence that effectively communicates Verde's mission and services.

The attention to detail in copywriting, imagery selection, and technical considerations further enhances the user experience, positioning Verde as a credible and trustworthy partner for those seeking to embark on a fulfilling career in the sustainability sector.